Case Study: P’Nut Street Noodles lifts sales 50% with Sinch MessageMedia SMS for HubSpot

SMS for HubSpot lifts sales 50% for Asian street food brand

P’Nut Street Noodles, an Australian restaurant group serving Asian street food across 11 venues in NSW and QLD, wanted to improve customer engagement, retention, and customer lifetime value. Using HubSpot as their CRM, they looked for a more strategic and personal way to reach customers, especially since many preferred SMS over email.

Sinch MessageMedia helped P’Nut build omnichannel HubSpot workflows using SMS and email, including flash offers, welcome journeys, and segmented follow-up messages based on customer behavior. By adding SMS to their campaigns, P’Nut reported a 50% increase in sales, along with stronger open rates, higher voucher redemptions, and better conversion from time-sensitive and personalized offers.

P’Nut Street Noodles

Keveene Penilla

Marketing Manager