Case Study: Central Kids achieves reduced administration and increased efficiency with Sinch MessageMedia

SMS enables effective communication with parents in schools

Central Kids is a charitable trust providing early childhood education across the Central North Island of New Zealand with 48 kindergartens and eight full‑day childcare centres. Its challenge was keeping whānau informed and engaged quickly and affordably — for routine reminders, enrolment management, Ministry of Education compliance and emergency notifications — so it adopted the Info‑Txt integrated text messaging service powered by Sinch MessageMedia.

Sinch MessageMedia’s Info‑Txt solution enabled centralized and centre-level group messaging, instant two‑way replies, and a full historical log, with no staff training required. As a result, Central Kids saw markedly improved parent engagement and response rates, reduced administrative workload (fewer calls, emails and paperwork), faster emergency communication, better enrolment management and positive parent feedback on connectivity and convenience.

Central Kids

Rhonnie Nairn

Systems and Administration Officer