Case Study: Thank Tommi achieves 150% order uplift with Sinch MessageMedia SMS Marketing

SMS beauty marketing yields 150% order uplift for cult skincare brand

Thank Tommi, a cult skincare brand founded by Bethany and Noah, wanted to strengthen re-engagement with existing customers as its ecommerce business grew rapidly during COVID. With email delivering only moderate results, the company looked to diversify its marketing through Shopify and turned to Sinch MessageMedia’s SMS Marketing product to improve customer reach and conversion.

Using Sinch MessageMedia, Thank Tommi automated abandoned cart SMS reminders sent one hour after abandonment and launched promotional text campaigns, including a limited-time discount offer. The results were strong: abandoned cart SMS lifted completed orders by 150%, and one campaign sent to 10,000 customers generated 2.5x more completed orders than email, 300% ROI, and AUD $4K in sales.

Thank Tommi

Bethany

Co-founder