Case Study: RSPCA ACT achieves improved appointment attendance and streamlined communications with Sinch MessageMedia

RSPCA ACT enhances service levels with MessageMedia SMS

RSPCA ACT, the Canberra-based animal welfare organisation, needed a more streamlined, reliable way to communicate with supporters, clients and a 300-strong workforce to reduce veterinary appointment no-shows, manage clinic and training notifications, and keep costs under control. They partnered with Sinch MessageMedia to explore a web-based SMS solution to complement calls and emails and improve on-time attendance and internal communications.

Sinch MessageMedia implemented its web SMS service, enabling two-way, browser-based and bulk messaging for appointment reminders, training updates, clinic notices and emergency staff alerts. The solution boosted efficiency by reducing phone traffic, saved staff time with bulk messages, and improved customer response—over 80% of clients respond to SMS reminders—leading to better appointment attendance and lower operating costs.

RSPCA ACT

Sarah McIntosh

Customer Service Manager