Case Study: Three Sixty Property Group achieves higher response rates and increased enquiries with Sinch MessageMedia

Real estate texting service captures more sales for property marketing agency

Three Sixty Property Group, Australia's leading residential development sales and marketing agency, faced difficulty contacting prospects because mobile numbers were not mandatory on enquiry forms and email campaigns produced poor response rates. Working with Aprika Business Solutions, Three Sixty turned to Sinch MessageMedia’s Mercury SMS running on the Salesforce/Force.com platform to add an integrated SMS channel to their CRM.

Sinch MessageMedia’s Mercury SMS gave Three Sixty the ability to send individual or bulk personalised messages from Salesforce using templates, field merging, workflows and scheduled sends, with the app deployable from AppExchange in as little as 30 minutes. The campaign drove an “unbelievable number of additional enquiries,” delivered much higher response rates than email, increased attendance at inspections and events, and boosted overall sales activity, with the team now planning to expand into multimedia messaging.

Three Sixty Property Group

Faisal Akhter

Customer Relationship Manager