Case Study: RACV achieves an 8% conversion rate with Sinch MessageMedia via SMS-driven multi-channel campaign

RACV leverages mobile marketing for new promotion

RACV (Royal Automobile Club of Victoria) wanted to drive uptake and awareness of its Emergency Home Assist (EHA) product and automate the sign-up process to produce a steady daily flow of leads. Using the Taguchi automated digital marketing platform to run multi-channel campaigns, RACV enlisted Sinch MessageMedia to introduce SMS as a new acquisition channel and to test the easiest “one‑click” activation for members.

Sinch MessageMedia integrated SMS into RACV’s multi-channel campaign (DM, eDM, web forms and SMS) and supported A/B testing of two trial offers (no-obligation renewal vs. credit-card auto-renewal). The addition of SMS by Sinch MessageMedia delivered incremental sign-ups and an eight percent conversion rate—exceeding expectations—and showed the effectiveness of mobile marketing within RACV’s multichannel strategy.

RACV