Case Study: RACV achieves 8% conversion on Emergency Home Assist sign-ups with Sinch MessageMedia

RACV boosts Emergency Home Assist sign-ups 8% with Sinch MessageMedia

The Royal Automobile Club of Victoria (RACV) wanted to increase awareness and sign-ups for its Emergency Home Assist product. To improve upon past promotions, RACV partnered with Sinch MessageMedia to automate the sign-up process and generate a consistent flow of leads for this new campaign.

Sinch MessageMedia implemented an SMS marketing channel as part of a multi-channel campaign. This solution allowed RACV to test one-click activation offers via text message, which resulted in an excellent eight percent conversion rate that exceeded expectations and secured sign-ups that other channels may have missed.

RACV