Case Study: Muse boosts engagement and CTR with Sinch MessageMedia

Pilates studio uses conversational messaging and MMS to achieve a +16% CTR

Muse Pilates, a growing fitness studio chain, needed a better way to stay connected with members as it expanded from a few hundred to thousands of customers. With only a small customer service setup, response times suffered and member enquiries piled up, making it hard to maintain a personal experience at scale. Sinch MessageMedia helped Muse improve customer communication using SMS and its HubSpot integration.

Using Sinch MessageMedia’s SMS, MMS, dedicated numbers, and conversational messaging tools, Muse created bulk campaigns and automated workflows to promote class packs, handle cancellations, and respond faster to members. The results were strong: a 100% delivery rate on 60,000+ SMS messages, a 114% increase in monthly inbound messages over six months, and click-through rates reaching 23% for MMS campaigns, with overall marketing response rates above 5%.

Muse

Mackenzie Ford

Group Marketing and Sales Manager