Case Study: Jacaranda Finance achieves 66% more on-time payments and 40% lower staffing costs with Sinch MessageMedia

Payment reminder text messages mean faster returns, lower overheads for fintech

Jacaranda Finance, an Australian digital lender, needed a reliable, fast messaging solution to improve client communication and speed up payments after experiencing lost or delayed texts with its previous provider. Targeting millennials who prefer SMS, Jacaranda turned to Sinch MessageMedia via SMS Central to replace an unreliable system and support scalable, automated outreach.

Sinch MessageMedia implemented SMS Central’s API and real-time SMS authorisation, fully automating Jacaranda’s client messaging and integrating into its Mimo platform. The new solution handles up to 300,000 SMS/month, eliminated downtime, improved delivery accuracy, and drove measurable results: a 66.6% rise in on-time payments, a 40% reduction in staff wage costs, 55% repeat customers, and clearer spend visibility—while Jacaranda plans to add Sinch MessageMedia’s MessagePay for automated payments.

Jacaranda Finance

Daniel Wessels

Chief Executive Officer