Case Study: NZME achieves audience growth and reliable SMS engagement with Sinch MessageMedia

NZME uses SMS integration to grow audience and increase engagement

NZME, New Zealand’s largest multi‑channel media group, needed to grow audience engagement across radio, print and digital but its legacy desktop SMS system was ill‑suited to broadcast use. The old platform lacked basic functionality (printing, cut-and-paste, single-view conversation threads), couldn’t handle two‑way individual messages, and suffered reactive support and outages during peak broadcast periods. To address this, NZME engaged Bulletin, the messaging solution from Sinch MessageMedia.

Sinch MessageMedia implemented the Bulletin messaging platform with a real‑time rich messaging UI, keyword management, templates, conversation history, dedicated short codes, increased capacity and 24/7 local support. The result was higher audience engagement, simpler workflows (single‑screen message view, unified multi‑segment messages, auto‑responses), reliable performance and capacity for large message volumes; NZME reports increasing listener statistics month over month, strong uptime, and high user adoption—all delivered on time and on budget by Sinch MessageMedia.

NZME

Bill Hays

Chief Information Officer