Case Study: Rona Scrubs achieves a 50% response uplift and rapid order confirmations with Sinch MessageMedia

Non-profit Rona Scrubs achieves a 50% response uplift after switching to SMS

Rona Scrubs, a national not-for-profit founded by Annabelle Parsons to sew and deliver free scrubs for frontline healthcare workers, struggled as rapid national growth exposed slow, unreliable email communications for confirming sizes and delivery details. To fix costly delays and low email response rates, Rona Scrubs turned to Sinch MessageMedia and its SMS offering, including a free text package for COVID-affected non-profits.

Sinch MessageMedia rapidly deployed an SMS solution and bulk-send portal that was ready in days, enabling quick, tracked two-way messaging from a central inbox. The change drove a jump to a 50% response rate within 10–15 minutes (vs 10–20% over 1–2 weeks by email), cut outreach time from hours to 0.2 hours with bulk sends (vs 5–8 hours manually), cleared order backlogs and supported national redistribution — helping Rona Scrubs deliver over 6,500 scrub orders.

Rona Scrubs

Annabelle Parsons

Founder