Case Study: Monkey Software achieves streamlined communications and reduced no-shows with Sinch MessageMedia

Monkey Software SMS integration helps optometrists reduce no-show rates

Monkey Software, an Australian company behind the Optomate Practice Management System used by optometrists across Australia and New Zealand, needed a way to streamline customer communication—appointment confirmations, customer service and marketing—while reducing no-shows and manual phone work. To meet that need they integrated SMS capability into Optomate using Sinch MessageMedia’s business SMS service and API, including two-way messaging.

By embedding Sinch MessageMedia’s two-way SMS and API-driven features (now in Optomate Touch), Monkey Software enabled appointment reminders, pick-up notifications, bulk patient recalls and order-collection alerts directly from the practice system. The outcome was instant attendance confirmations, fewer latecomers and no-shows, lower phone bills, faster workflows and strong customer satisfaction—delivering measurable time and cost savings and improved efficiency for Optomate users.

Monkey Software

Chris Monks

Director