Case Study: The Athlete’s Foot achieves 13% voucher redemption and cuts undeliverables below 5% with Sinch MessageMedia mobile landing pages

Mobile landing pages raise The Athlete’s Foot conversion rates

The Athlete’s Foot, a major specialty athletic footwear retailer with over 135 stores across Australia and New Zealand, needed a better way to deliver loyalty vouchers and personalised content. Facing roughly 19% of vouchers being undeliverable due to inaccurate contact details, high direct-mail costs, and the 160-character limit of SMS that prevented including terms and conditions, The Athlete’s Foot turned to Sinch MessageMedia’s mobile landing pages to improve reach and engagement.

Sinch MessageMedia delivered unique, trackable short links that opened personalised mobile landing pages showing each customer’s name, barcode and one-tap CTAs like “Shop now” or “Find a store.” Across five campaigns Sinch MessageMedia sent over 190,000 messages and achieved a 13% click‑through rate and an average 13% voucher redemption, reduced unreachable customers from 19% to under 5%, and drove average transaction values above AUD $100—while providing longer engagement, robust tracking and strong ROI.

The Athlete’s Foot

Jacinta O’Brien

Customer Relationship Manager (CRM)