Case Study: Yarn achieves 3x ROI with Sinch MessageMedia SMS and MMS

Marketplace uses conversational messaging and bulk SMS to crack 3x ROI

Yarn, Australia’s premier marketplace for authentic First Nations collaborations and products, wanted a better way to reach customers who weren’t responding quickly enough to traditional channels like email and paid ads. To improve engagement and shorten the sales cycle, the team looked for a better SMS solution and found Sinch MessageMedia, including an integration with HubSpot.

With Sinch MessageMedia, Yarn used bulk SMS, MMS, and two-way conversational messaging to run personalized marketing campaigns and nurture sales leads directly from HubSpot. The results included a 100% delivery rate, 4% average click-through rate for SMS, 11% for MMS, and 2.5–3x ROI, with SMS driving $150,000 in revenue over the last 90 days and helping reduce corporate lead nurture time from 45 days to under 30.

Yarn

Adam Benz

Virtual Marketing Officer