Case Study: Dutton Group Speeds Up Sales and Personalises Customer Engagement with Sinch MessageMedia

Luxury car dealer crosses sale line first with automated, conversational SMS

Dutton Group, Australia’s largest luxury car dealership, needed to respond to car-buying enquiries faster and keep prospects engaged across a longer sales cycle. To improve the customer experience and win deals sooner, the company switched to Sinch MessageMedia and added SMS into its sales process, including Salesforce-connected messaging and automated workflows.

Using Sinch MessageMedia’s Mercury SMS for Salesforce, Dutton Group now sends automated two-way SMS, gives customers quick response expectations even after hours, and enables salespeople to reply from the Salesforce app. The result has been a 100% delivery rate and 7% average inbound messaging, helping Dutton Group speed up sales, maintain relationships, and keep conversations going before and after purchase.

Dutton Group

Marcus George

Head of Marketing