Case Study: Vinomofo achieves 120x ROI with Sinch MessageMedia SMS for HubSpot

How Vinomofo achieved 120x ROI with SMS for HubSpot

Vinomofo, a fast-growing Australian online wine retailer, needed to personalise its digital customer experience and simplify a cumbersome mix of marketing tools while keeping a single customer view. To add a high-impact channel to its HubSpot-driven marketing stack, Vinomofo partnered with Sinch MessageMedia and adopted the SMS for HubSpot integration to extend personalised outreach beyond email.

Sinch MessageMedia implemented the SMS for HubSpot integration so Vinomofo could send SMS from within HubSpot, automatically log activity to each contact, and build cross-channel automated workflows (for example, email sequences that escalate to SMS for re‑engagement). The campaign improvements delivered measurable impact: 50% of targeted customers re‑engaged, a 120x return on investment, a 21% increase in sales conversion and just a 0.05% new unsubscribe rate, while simplifying operations and increasing campaign reach.

Vinomofo

Jobeth Harvey

Email Marketing Manager