Case Study: SHCOE supports second-chance students with Sinch MessageMedia SMS

How SMS supports the success of second-chance students

SHCOE, an online high school serving older youth and adults seeking a second chance at graduation, needed a way to communicate at scale without losing the personal, supportive touch their students rely on. As enrollment grew, the school wanted a better way to reach nontraditional students juggling jobs, parenting, and other responsibilities, while still making each student feel seen and encouraged. Sinch MessageMedia helped SHCOE address this challenge with its Mercury SMS integration for Salesforce.

Using Sinch MessageMedia’s Mercury SMS, SHCOE implemented a mix of automated and personal SMS outreach for academic coaching and student support. Coaches can now automate routine messages like transcript requests and send timely one-to-one texts when students miss assignments or need encouragement, helping them manage caseloads of up to 300 students. The results have been strong: students feel more valued and motivated, personal texting makes up as much as 80% of communication, and coaches report that quick SMS responses help students feel like a top priority.

SHCOE

Kelley Newman

Academic Coach Team Lead