Case Study: Simply for Strings achieves 40% increase in completed orders with Sinch MessageMedia

How SMS reminders in Shopify drove +40% completed orders for online music retailer.

Simply for Strings, a Queensland-based online and retail music shop on Shopify, faced high rates of abandoned checkouts and wanted a more personal, immediate channel than generic email. They implemented Sinch MessageMedia's SMS Marketing Automation—adding a dedicated two-way number and a named online support agent (“Michael”)—to provide timely, personalised support and recover lost sales.

Using Sinch MessageMedia, Simply for Strings sent abandoned-cart SMS reminders, enabled 2‑way texting for real-time help, and ran targeted promotional blasts. Abandoned-cart campaigns delivered a 29% click-through rate and 41% completed orders (about a +40% lift) with roughly 1000x ROI; a Black Friday/Cyber Monday SMS push achieved a 13% CTR, 19.6% conversion and ~1102x ROI (~2,036 orders). Sinch MessageMedia’s solution boosted recovery rates, drove immediate store and online traffic, and strengthened long-term customer trust.

Simply for Strings

Toby Cumpstay

Founder