Case Study: OneMRI achieves scalable, personalised SMS communication with Sinch MessageMedia

How SMS helped OneMRI turbo-charge growth

OneMRI, an Australian healthcare startup offering whole-body MRI scans, was growing quickly and needed a scalable way to manage customer communication across its expanding clinic network. To keep up with rapid growth while maintaining a personal experience, the team turned to Sinch MessageMedia and its SMS service, integrated with HubSpot.

Sinch MessageMedia implemented automated, personalized SMS workflows, templates, and multi-channel messaging to handle booking follow-ups, cancellations, and marketing communication. The results were strong: OneMRI sends around 30,000 SMS messages per month, saves roughly three days of admin time each week, and has maintained high deliverability while delivering a consistent, personalized customer experience.

OneMRI

Gopi Sara

CEO and Co-founder