Case Study: Swimming Pool Kits Direct boosts engagement and saves time with Sinch MessageMedia

How SMS automation saves time and boosts service for Swimming Pool Kits Direct

Swimming Pool Kits Direct, an Australian ecommerce business supplying fibreglass swimming pools, needed a better way to manage customer communication after buying the company in 2022. Their previous process relied on sales reps using personal phones, which created no shared record of conversations, caused double-handling, and made it hard to deliver consistent customer journeys. They turned to Sinch MessageMedia’s SMS platform to modernize and automate communications.

With Sinch MessageMedia, Swimming Pool Kits Direct implemented triggered SMS workflows, campaign messaging, and HubSpot-integrated templates to streamline updates, follow-ups, and promotions. The results were significant: each sales rep saved up to three hours per week, a split-tested campaign saw a 55% lift in engagement and conversions when SMS was added to email, and the business achieved 100% five-star Google reviews, with customer service as the top-rated area.

Swimming Pool Kits Direct

Colm Walsh

Owner