Case Study: OzMobiles boosts SMS marketing ROI and saves $10-15k a year with Sinch MessageMedia

How OzMobiles uses SMS to drive ROI higher and keep spend low

OzMobiles, a leading Australian refurbisher and eCommerce retailer of mobile phones, wanted better oversight of its marketing tools and campaigns so it could improve ROI and make smarter use of customer data. The company suspected it was paying for unnecessary tools and needed a simpler way to understand which marketing activities were actually delivering results. Sinch MessageMedia helped provide the SMS capability and transparency OzMobiles was looking for.

Using Sinch MessageMedia’s SMS platform and native integrations with Shopify and Kaviyo CRM, OzMobiles could create targeted campaigns, estimate costs upfront, and track performance through to sales and ROI. The results were strong: one Valentine’s Day campaign generated around 100 sales and about 3,000% ROI, while overall SMS use helped OzMobiles save an estimated $10,000–$15,000 per year in marketing and advertising costs.

OzMobiles

Tim Duggal

Chief Executive Officer