Case Study: Oz Hair and Beauty achieves 38x ROI with Sinch MessageMedia SMS

How Oz Hair and Beauty achieved a 38x ROI with personalized SMS

Oz Hair and Beauty, a leading Australian omnichannel retailer of premium haircare, skincare, and beauty products, wanted to create more personalized shopping experiences across online and in-store channels as the business grew. Working with Sinch MessageMedia, they looked for a cost-effective way to stay connected with customers and guide them to the right products and offers.

Sinch MessageMedia implemented targeted SMS campaigns, abandoned cart messaging, and two-way texting integrated with Shopify and CRM workflows. The results were strong: Oz Hair and Beauty achieved a 38x ROI on abandoned cart messages, a 12% click-through rate and 15% response rate on a major campaign, and a 13% conversion rate from cart recovery texts, with every promotional SMS campaign since reaching at least a 10.32% click-through rate.

Oz Hair and Beauty

Chris Haddad

CRM and E-Commerce Manager