Case Study: Everlab boosts appointment attendance by 40% with Sinch MessageMedia

How Everlab boosted appointment attendance by 40% with Sinch MessageMedia + HubSpot

Everlab, a Melbourne-based healthtech startup, needed a way to scale personalized communication as demand grew across Australia. Co-founder and COO Sam Kothari had been handling prospect questions, onboarding, and appointment reminders himself, but the team needed a more efficient system to support thousands of members. They chose Sinch MessageMedia and its HubSpot integration to replace manual outreach and support their healthcare communications.

With Sinch MessageMedia’s automated SMS reminders and two-way messaging inside HubSpot, Everlab streamlined appointment confirmations, improved sales follow-up, and kept conversations organized for support teams. The result was a 40% drop in missed appointments, helped by SMS’s 98% open rate versus email’s 15–20% open rate. Sinch MessageMedia also helped Everlab build trust with members and prepare for expansion into new markets.

Everlab

Sam Kothari

Co-founder and COO