Case Study: Lupo Digital Achieves 50% Higher Campaign Effectiveness with Sinch MessageMedia SMS

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Lupo Digital, a full-stack marketing agency, helps clients like CBD College improve customer communication and re-enrollment conversions. Their challenge was finding the right SMS platform to integrate with client tech stacks, such as the recent move from Salesforce to HubSpot for CBD College, to effectively reach customers at the right time.

MessageMedia provided the SMS solution, which was praised for its local Australian presence, expertise in the education sector, and top-rate customer service. The integration with HubSpot allowed for automated SMS reminders, which became a core part of remarketing campaigns. This strategy significantly improved communication and helped one client achieve a 13% conversion rate on abandoned insurance quotes, with campaign effectiveness increasing by at least 50% compared to using email alone.

Lupo Digital

Michael Wolf

Founder and Director, Customer Strategy and Experience