Case Study: St John of God Health Care achieves 64% SMS click-through rates with Sinch Engage mobile landing pages

Health care organization sees an impressive 64% click-through rate with mobile landing pages

St. John of God Health Care, a major healthcare provider in Australia, needed a faster and more trustworthy way to communicate detailed pandemic updates to caregivers who often did not access work email from home. Their challenge was to share critical information quickly via SMS without compromising on detail or credibility. They turned to Sinch MessageMedia for a solution.

Sinch MessageMedia implemented its Engage platform with mobile landing pages, pairing short SMS with links to branded, mobile-friendly pages for full details. This solution significantly improved trust and engagement. The results included a dramatically high SMS click-through rate of 64.3% for a critical update and strong performance across other communication types like event registrations and surveys.

St John of God Healthcare

Brianna Lock

Project Lead