Case Study: Australian Institute of Personal Trainers achieves improved student communication, engagement and assessment submissions with Sinch MessageMedia

Fitness education provider improves student communications with text messaging

The Australian Institute of Personal Trainers (AIPT), Australia’s leading provider of practical fitness education with over 100 campuses, needed a more effective way to reach students who were unresponsive to phone calls and email. To address this, AIPT integrated the JobReady student management system’s SMS functionality using Sinch MessageMedia as its SMS gateway.

Sinch MessageMedia enabled automated and manual SMS triggers from JobReady for confirmations, reminders and follow‑ups, helping staff reach students quickly and record communications automatically. The change drove stronger student responsiveness and time savings, supported increases in graduation and assessment submission rates, and leverages SMS metrics such as a 98% open rate and over 90% of messages read within 90 seconds—results AIPT says justify continuing with Sinch MessageMedia.

AIPT

Jan Parsons

E-Learning Manager