Case Study: Everthought Education achieves 12% CTR and higher engagement with Sinch MessageMedia SMS and mobile landing pages

Customer engagement lifted with SMS and mobile landing pages

Everthought Education, a Queensland and Western Australia–based RTO delivering trades qualifications and RPL services across Australia, needed to boost lead generation for a “Refer‑a‑mate” campaign and improve engagement beyond organic social and email approaches. To take the campaign to the next level it worked with Sinch MessageMedia, leveraging conversational SMS and Sinch MessageMedia’s mobile landing pages to better reach tradespeople comfortable with messaging.

Sinch MessageMedia sent trackable SMS with link previews that opened branded mobile landing pages featuring clear CTAs to refer a mate or get more info, and integrated responses directly into Everthought’s CRM to remove manual data entry. The campaign delivered a 12% click‑through rate, higher contact and response rates and better quality engagements than prior channels, plus internal efficiency gains from automated data capture—results Everthought plans to scale across other offers and apprenticeships.

Everthought Education

Lucas West

Director