Case Study: Hamper Emporium boosts repeat buys and ROI with Sinch MessageMedia SMS

‘Crazy’ ROI for a gourmet gift basket retailer with SMS

Hamper Emporium, a gourmet gift basket retailer, needed a new way to drive repeat purchases and reduce its reliance on increasingly expensive digital advertising as competition and acquisition costs rose. The company turned to Sinch MessageMedia’s SMS marketing platform to create more targeted customer communications and smooth out its lumpy sales cycle.

Using Sinch MessageMedia, Hamper Emporium launched targeted SMS campaigns informed by customer data, including promotions like early-bird offers and a Father’s Day flow that asked recipients about their dad’s drink of choice before sending a tailored basket link. The results were strong: repeat buys increased by 36% over 12 months, an early-bird campaign grew from 750 registrations to over 2,000 with 50% revenue growth year over year, and SMS delivered far better ROI than AdWords at just 10 cents per text versus $15 per keyword click.

Hamper Emporium

Nikki Barnett

Head of Marketing