Case Study: Oz Hair and Beauty boosts SMS engagement with Sinch MessageMedia

Conversational messaging helps hair and beauty retailer achieve up to 10% CTR

Oz Hair and Beauty, a premium hair and beauty retailer with a large online catalogue and growing national footprint, wanted to provide the same expert, conversational customer experience online and in-store that it offered in its salons. To do that at scale, the company partnered with Sinch MessageMedia and used SMS capabilities integrated with Shopify to better engage customers and guide them toward the right products.

With Sinch MessageMedia, Oz Hair and Beauty implemented bulk SMS marketing, hyper-targeted messaging, SMS personalization, segmentation, and two-way conversational messaging through its dedicated Oz Hotline. The results included a 100% delivery rate, up to 12% click-through rates during BFCM 2022, up to a 5% response rate, and an average click-through rate of at least 10.32% across subsequent campaigns, helping drive more than 550,000 messages sent and stronger ROI.

Oz Hair and Beauty

Chris Haddad

CRM and E-Commerce Manager