Case Study: Coffex Coffee Roasters recovers abandoned cart revenue with Sinch MessageMedia SMS reminders

Coffee wholesaler goes ‘gangbusters’ after using SMS

Coffex Coffee Roasters, a retail coffee company in New Zealand, needed a better way to recover abandoned online carts as ecommerce growth led to more missed sales. Automated email reminders were largely ignored, so Coffex turned to Sinch MessageMedia’s Sinch Engage product to find a faster, more effective way to re-engage shoppers.

Sinch MessageMedia helped Coffex implement short, automated SMS reminders sent within an hour of cart abandonment. Over six months, 205 texts cost just $28.56 to send and generated $4,875.18 in sales from $4,127.24 in abandoned cart value, delivering a strong ROI and even recovering more revenue than had originally been left behind.

Coffex Coffee Roasters

Wendy Faire

Marketing Manager