Case Study: Clothing The Gaps boosts Black Friday ROI with Sinch MessageMedia SMS

Clothing The Gaps builds stronger customer connections with Sinch MessageMedia

Clothing The Gaps, an Aboriginal-led social enterprise and certified B Corp fashion brand, needed a better way to reach its community after email newsletters and frequent social posts weren’t delivering the engagement they wanted. They turned to Sinch MessageMedia and its SMS solution, Sinch Engage, looking not just for technical support but also guidance on how to communicate more effectively with their audience.

With help from Sinch MessageMedia, Clothing The Gaps implemented segmented SMS campaigns that complemented email and social, starting with highly engaged customers for Black Friday and expanding in phases. The approach drove immediate results, including a 2,000% ROI on Black Friday and a spike in Shopify traffic when messages were sent, while also supporting advocacy campaigns around NAIDOC Week and other key dates.

Clothing The Gaps

Laura Thompson

CEO and Co-founder