Case Study: Boom achieves instant sales and higher conversions with Sinch MessageMedia

Boom - Customer Case Study

Boom, a family-owned Australian battery retailer and ecommerce business, wanted a faster, more direct way to reach customers as traditional marketing channels like Facebook ads and email became less effective. With growing sales targets and plans to expand its retail footprint, Boom needed a more agile solution to promote sales, new products, and store openings.

Boom turned to Sinch MessageMedia’s SMS messaging platform, which integrated with Shopify and made it easy to schedule campaigns quickly. Using SMS for abandoned-cart follow-ups, EOFY promotions, Black Friday, and its Perth showroom launch helped lift website traffic, increase conversion rates, drive strong in-store sales, and support record sales growth; the company noted it could message 10,000 people for about $700, with texts costing as little as seven cents each.

Boom