Case Study: ServiceSeeking.com.au cuts payment handling costs by 30% with automated SMS from Sinch MessageMedia

Automated texts cut payment handling costs by 30 percent

ServiceSeeking.com.au, an online marketplace used by more than three million Australians to find trades and services, faced rising friction from failed subscription payments and the need to preserve its rapid response reputation. Previously staff chased missed payments by email and phone, which was time-consuming and often ineffective. To address this, ServiceSeeking.com.au partnered with Sinch MessageMedia to deploy an automated SMS communications solution.

Sinch MessageMedia’s solution sends immediate SMS prompts when payments fail (offering options like “use a different card,” “rebill,” or “speak to an agent”), triggers the appropriate automated actions (card updates, rebilling, or Salesforce call tasks), and also delivers job alerts and job-detail links by SMS. The implementation cut failed-payment handling costs by roughly 25–30%, sped up resolution and subscriber win-back, and helped maintain the rapid response rates ServiceSeeking.com.au is known for.

ServiceSeeking.com.au

Oliver Pennington

Chief Executive Officer