Case Study: RunKeeper achieves faster, more personalized customer communications with MessageGears

Runkeeper Employs MessageGears’ Hybrid Email Marketing Solution to Improve Customer Experience

RunKeeper was struggling with a cumbersome email platform that required complex integrations, hours of list rebuilding, and heavy engineering support to access internal user data. With 30 million users and a global audience, the company needed a faster way to send personalized, multilingual emails and gain real-time insight into campaign performance.

By partnering with MessageGears and implementing its hybrid email marketing solution, RunKeeper connected directly to its data warehouse, streamlined campaign creation, and reduced data-processing tasks from several hours to about 45 minutes. MessageGears helped RunKeeper automate marketing and transactional emails, cut reliance on IT, and improve campaign timing and relevance, leading to ten-fold efficiency gains and real-time analytics for better performance optimization.

RunKeeper