Case Study: Mathnasium achieves 75%+ customer engagement with MessageDesk

How Karen Flyer used MessageDesk to improve her Mathnasium’s customer engagement rates from 50% to 75%+

Mathnasium, a K-12 math learning center franchise, was struggling with low parent engagement as many did not read their emails. The owner, Karen Flyer, also faced confusion from using two different phone numbers for calls and texts via Google Voice, which lacked bulk messaging capabilities. To solve these problems, they turned to MessageDesk for its business text messaging service.

MessageDesk solved the phone number confusion by porting Mathnasium's existing Google Voice number into its platform. Using MessageDesk’s features for mass text broadcasts and contact segmentation, the franchise was able to send personalized, bulk messages. This resulted in customer engagement rates improving from 50% to over 75%, with 1-2 mass text broadcasts sent every month.

Mathnasium

Karen Flyer

Owner