Case Study: DeNooyer Chevrolet achieves 536 new contacts with MessageDesk

How DeNooyer Chevrolet used MessageDesk to get 536 new contacts with a text-to-vote campaign

DeNooyer Chevrolet, a Chevrolet dealership in Michigan, faced the challenge of effectively collecting leads and community votes during its annual Chalk the Lot event. Their marketing director, Erin Sparks, needed a quick and easy way to gather attendee information and facilitate voting without relying on traditional methods like email lists. They turned to MessageDesk and its business phone line service to implement a solution.

MessageDesk's solution was a text-to-vote campaign. Event attendees texted a keyword to a dedicated phone number to cast their votes for their favorite chalk art. This process automatically captured the voter's contact information. The campaign was a major success for DeNooyer Chevrolet, as it resulted in the acquisition of 536 new marketing contacts, significantly boosting their lead list for future promotions.

DeNooyer Chevrolet

Erin Sparks

Marketing Director