Case Study: Cash N' Go gets paid faster with MessageDesk

How Cash N' Go used MessageDesk to reduce their phone time and send personalized text message reminders that increased on-time payments by 30%

Cash N' Go, a payday lender in Mississippi, faced significant challenges with its customer communication. The small team, led by manager Kailyn, was spending up to 75% of its day making ineffective cold calls for payment reminders, as customers often did not answer or have voicemail set up. They needed a way to send timely, personalized reminders without manually typing and calling each time, which led them to adopt MessageDesk.

By implementing MessageDesk, the company utilized its scheduling and text message template features to automate reminders and send personalized messages. This solution from MessageDesk reduced the time spent on the phone by 50% and increased on-time loan payments by 30%. The platform also improved customer experience and allowed the team to focus on other business growth initiatives.

Cash N' Go

Kailyn

Manager