Case Study: Keap achieves 99%+ email deliverability and nearly 60M weekly sends with Message Systems

Solving email challenges boosts messaging deliverability to 99%

Infusionsoft, a provider of all-in-one CRM and marketing automation for small businesses, faced growing pains when its open-source email infrastructure could not scale with its expanding customer base. Deliverability sometimes dipped as low as 85%, manual intervention was required to manage sends, and reporting/segmentation limitations threatened customer satisfaction and promised campaign results.

Infusionsoft migrated to Message Systems’ Momentum engine and adopted Adaptive Delivery to automate traffic shaping and segment mail streams by reputation. The change boosted deliverability to a consistent >99% (peaking at 99.3%), increased throughput to nearly 60 million messages per week, reduced deliverability support and saved the workload of one full-time administrator, while improving logging, reporting and sales outcomes.

Keap