Case Study: Thrillist achieves near‑100% email deliverability and reduced costs with Message Systems' Momentum

Performance & Reliability to Power Your Business Forward

Thrillist is a New York–based daily email publisher and city guide reaching over 1.6 million subscribers across 15 markets. Rapid subscriber growth exposed limits in its original MTA—shared servers and IPs, rising CPM costs, no real-time deliverability visibility—and threatened timely inbox delivery and operational costs.

Thrillist implemented Message Systems’ Momentum platform for centralized, scalable message management and reputation monitoring, enabling real-time delivery insights and alignment with ISP requirements. The result: near‑100% deliverability, lower overhead and operational improvements, stronger brand performance, increased subscriber growth and higher ad sales driven by greater advertiser confidence.

Thrillist