Case Study: Lifescript achieves nearly 11M emails/hour and slashes server count with Message Systems' Momentum

Enhanced Messaging to Support Strong Customer Growth

Lifescript is a fast-growing online women’s health publisher with 4.6 million daily unique visitors and 11 million newsletter subscribers. Rapid subscriber growth exposed limits in its legacy email infrastructure—which wasn’t horizontally scalable—forcing frequent, costly hardware additions and threatening the company’s ability to drive site traffic and engagement through timely email delivery.

Lifescript deployed Message Systems’ Momentum platform, immediately boosting throughput well past its 5 million-per-hour target to roughly 10–11 million messages per hour, while cutting server count from 20 to three. The new platform improved delivery speed and reliability, provided deeper insight into email performance, freed IT resources, and enabled more effective, timely communication that increased engagement and supported continued growth.

Lifescript