Case Study: ContactLab achieves streamlined integrated email and SMS campaigns with Message Systems Mobile Momentum

ContactLab - Customer Case Study

ContactLab, a leading Italian digital direct-marketing firm serving brands like Acer, Expedia and illy, faced rapidly growing demand for mobile and multi-channel campaigns. Its existing SMS infrastructure was nearing capacity and struggled with high-volume, time-sensitive offers, limited protocol support from aggregators, and inconsistent delivery-status data that complicated client reporting.

ContactLab deployed Message Systems’ Mobile Momentum to enable dynamic email↔SMS/MMS conversion, multi-protocol support (SMTP, SMPP, REST, MM7), and advanced policy scripting. The platform boosted throughput and routing flexibility, expanded the pool of aggregator partners, and standardized delivery-notification handling and reporting into clients’ CRM systems—resulting in better performance, more accurate campaign metrics, and broader multi-channel service offerings.

Contactlab