Case Study: Peixe Urbano achieves scalable, high-deliverability email and rapid Latin American growth with Message Systems

Bringing Daily Deals to Latin America

Peixe Urbano, launched in March 2010, is the first and largest daily-deal site in Latin America—growing to 16+ million registered users, selling over 12 million coupons across 100+ cities in Brazil, Argentina, Mexico and Chile. To sustain that rapid expansion and keep shoppers engaged, the company needed an email infrastructure that could handle very high and growing volumes, quickly deploy city-specific deals, and minimize bounces and ISP blocks to preserve deliverability.

Peixe Urbano implemented Message Systems’ Momentum messaging engine with Adaptive Delivery and IP Warm Up, giving carrier-grade performance and real-time tuning of outbound delivery. The result was consistently high deliverability and minimal incidents, enabling fast expansion into new markets, stronger merchant relationships, and continued leadership across the region.

Peixe Urbano