Case Study: Agora Publishing achieves doubled e-newsletter reach and 40% reduced operating costs with Message Systems

Agora - Customer Case Study

Agora Publishing, a global publisher of financial and health content with more than 30 years in business and 160+ publications, had shifted to digital but struggled to meet customers’ expectations for rapid subscription responses and to grow revenue through cross- and up-selling. Rapid growth exposed limits in its legacy systems and vendors, leaving Agora with fragmented databases, slow campaign feedback, and the need for a flexible, scalable partner that would preserve data ownership without building a custom infrastructure.

After evaluating 50+ vendors, Agora implemented Message Systems’ platform in 2006, enabling real-time testing and adaptive messaging, integrated campaign and transactional data, multi-tenant onboarding for new divisions, and synchronized financial triggers — all while keeping core data in-house. The solution doubled recipients of its top e-newsletter, drove annual growth above 15%, cut operational expenses by about 40%, preserved millions in revenue, improved conversion and retention rates, and increased sending volume without added administrative resources.

Agora Publishing