Case Study: Rise for Animals achieves a flexible, accessible website redesign with Message Agency

Rise for Animals builds a flexible WordPress site for years to come with Message Agency

Rise for Animals, a national animal rights organization, came to Message Agency with a challenge. They were rebranding and needed a new website developed in WordPress to implement a visual identity created in collaboration with the design firm Pentagram. Their challenge was to rapidly and accurately translate these designs into a consistent, flexible, and accessible component-based system that would support their evolving advocacy focus over the long term.

Message Agency analyzed the designs and provided optimized recommendations for implementation. They architected a system of variable, consistent components, allowing staff to build entire layouts by mixing and ordering elements. Message Agency also streamlined elements to improve user experience while staying true to the design intent. The result was a future-proof website that will serve Rise for Animals for years to come as their identity and mission continue to evolve.

Rise for Animals