Case Study: Resources for Human Development builds community support for essential housing services with Message Agency

Resources for Human Development strengthens community support for 24-7 housing with Message Agency

Resources for Human Development (RHD), a national human services nonprofit, faced significant community opposition while relocating an essential homeless shelter in Montgomery County, Pennsylvania. To garner support for this critical move, RHD engaged Message Agency for its messaging and campaigns expertise to develop a strategic communications framework.

Message Agency implemented a research-based messaging strategy to shift public perception of the project. They delivered a core message framework with audience-specific themes and proof points designed to persuade key stakeholders, including residents, elected officials, and local businesses. The new messaging allowed RHD to effectively engage the community and build crucial support for their vital housing services.

Resources for Human Development