Case Study: Resolve Philly sharpens its brand story with Message Agency

Resolve Philly clarifies its brand across 3 key messages with Message Agency

Resolve Philly, a journalism organization working to improve media representation of misrepresented communities, faced the challenge of having an unclear brand identity that made it difficult for audiences to understand their mission and impact. They engaged Message Agency for brand strategy and development to better articulate who they are and what they do.

Message Agency developed a "house of brands" identity for Resolve Philly, positioning the organization as an amplifier for community voices. The solution included a new slogan—"How we tell the story matters"—and a visual identity that symbolizes amplification and strategy, ultimately helping to build trust and increase engagement with their community and partners.

Resolve Philly