Message Agency
40 Case Studies
A Message Agency Case Study
The Princeton Symphony Orchestra faced a challenge where its outdated website no longer aligned with its community-driven and accessible vision. Their non-responsive and inaccessible site was hindering ticket sales and failing to attract a younger generation. Message Agency was engaged to provide user interface design and information architecture services to address these issues.
Message Agency implemented a solution featuring a contemporary visual design and a new content strategy that highlighted the orchestra's educational work. The redesigned site included a media-rich calendar and seamless integration with a ticketing platform. This allowed the Princeton Symphony Orchestra to more effectively market performances and subscriptions, enriching the experience for users and helping to drive ticket sales.