Case Study: Pratham USA reboots fundraising engagement with Message Agency

Pratham USA increased engagement on Instagram, LinkedIn and Twitter with Message Agency

Pratham USA, a large non-governmental educational organization, faced the challenge of re-engaging donors for its Digital Learning Villages fundraising campaign after COVID-19 fatigue led to a decline in contributions. They partnered with Message Agency to develop a new campaign strategy and messaging that would cut through the noise of end-of-year giving and inspire both previous and new donors to give.

Message Agency developed a new, lasting slogan, "Reboot Learning. Renew Hope," and created a multi-channel campaign targeting specific audience segments. This strategy resulted in increased engagement across Instagram, LinkedIn, and Twitter, higher email engagement, and the successful recruitment of new donors at a smaller gift level, unlocking significant engagement potential for Pratham USA.

Pratham USA