Case Study: People's Media Fund builds a community-driven rebrand and stronger trust with Message Agency

People's Media Fund builds a community-driven rebrand in over a year with Message Agency

The People's Media Fund, a philanthropic organization evolving from a public media station, faced the challenge of defining its identity and aligning its stakeholders. They needed a lasting brand strategy and a website that would raise their visibility and better serve their grantees. They engaged Message Agency for a comprehensive rebranding and user experience project that included brand strategy, user research, and visual identity development.

Message Agency implemented a community-driven process, conducting surveys and in-depth interviews to shape the new name and brand. They developed a vibrant visual identity and refreshed the website, incorporating a new taxonomy to showcase grantee networks and years of historical data. The result was a brand that resonated deeply with the community, building trust and serving as an accountability mechanism for the organization. Message Agency helped the client prove their commitment to being truly "for the people."

People's Media Fund