Case Study: Old City District builds a stronger digital presence with Message Agency

Old City District boosts engagement with Message Agency using 90%+ richer visual content

Old City District, a business improvement district in Philadelphia, came to Message Agency during the COVID-19 pandemic facing a critical challenge. Businesses and residents did not understand the value of the district's work, and the neighborhood needed a digital solution to help local businesses survive the shift to virtual engagement and to attract new investment.

Message Agency created an enhanced digital experience featuring an interactive business directory and event calendar with easy submission forms to encourage community participation. They also developed a dedicated "Do Business Here" section with resources for investors and utilized compelling imagery to shift the narrative about the area. This approach successfully provided a central digital meeting place for businesses, residents, and visitors, helping to bridge a difficult time and position the neighborhood for a vibrant future.

Old City District